PURE by Air · Decentralised Water Platform
Water.
From Air.
Producing ultra-clean drinking water where it is needed — from the air around us.
01 — The Paradigm
The water paradigm is changing.
Traditional drinking water depends on a long, vulnerable chain — groundwater, municipal infrastructure, plastic bottles, trucking and logistics. PURE changes where water begins.
The water is already there.
Atmospheric water generation allows drinking water to be produced from humidity in the air — directly at the point where water is needed.
Conventional · Centralised
07- 01Source
- 02Treatment
- 03Transport
- 04Storage
- 05Packaging
- 06Transport
- 07Consumption
Seven stages · hundreds of kilometres
Extract far away. Transport hundreds of kilometres. Package in single-use bottles (plastic, Tetra and glass). Transport again.
PURE · Decentralised
01- 01On site
One stage · produced where it is used
Produce where it is needed. Store locally. Bottle in reusable glass. Distribute in a tight circle.
02 — Philosophy
Air-to-Table™
PURE brings water production closer to consumption. Instead of extracting water in one location and transporting it hundreds of kilometres, PURE enables ultra-clean drinking water to be produced locally from atmospheric humidity.
03 — Three Generations of Water
Three generations. One source changes.
Three models of sourcing drinking water — not three sequential steps. PURE by Air represents the third generation.
Extract
Water is drawn from freshwater that already exists in nature — springs, aquifers and groundwater — then bottled and transported to where it is consumed.
Extract → Bottle → Transport
Filter
An existing local supply, usually municipal or mains water, is treated at the point of consumption through reverse osmosis and multi-stage filtration.
Existing water → Filter → Serve
Regenerate
PURE creates a new local source. Atmospheric humidity is condensed into water, then purified and mineralised at the point of consumption. Air becomes the source.
Air → Water → Purify → Mineralise → Serve
04 — Performance
Engineered for better water.
PURE continually optimises atmospheric water generation through improvements in heat exchange, energy recovery, airflow, refrigeration, thermal management, filtration, mineralisation, system controls and renewable-energy integration.
Lower energy consumption versus conventional AWG architecture, on average, in our current system development.
Development figure — comparison basis and methodology under confirmation
Reference daily production of a PURE 1,000 as relative humidity rises from 50% to 90% at 30 °C.
Reference conditions — not guaranteed production
Reference production by humidity and temperature is published in the performance report. The energy comparison is stated as an average and remains a development figure: its comparison basis and methodology are under confirmation.
Read the published dataSystem Energy & Water Flow
05 — One Platform. Multiple Scales.
From a single machine to a complete water ecosystem.
The same platform scales from a single compact unit to regional water infrastructure — the technology underneath does not change.
Portable
Homes, offices, hospitality suites, clinics and remote locations.
Commercial
Villas, resorts, restaurants, schools, clinics and small hotels.
Professional
Hotels, hospitals, institutions and small communities.
Infrastructure
PURE Hubs, hospitality clusters, cities and regional deployments.
Published capacities cover seven model classes from 20 to 5,000 L/day at 30 °C and 80% relative humidity — reference values, not guaranteed production. Larger configurations are designed to expand toward city, port, island and national-programme scale.
06 — From Machine to Infrastructure
More than an AWG.
Atmospheric water generation is only the beginning. PURE combines water generation with the infrastructure required to create a complete local water ecosystem.
Atmospheric Water Generation
Scalable water production from air.
Solar Generation
Renewable power integrated into the system.
Battery Energy Storage (BESS)
Store energy and optimise production cycles.
Hybrid Energy Regulation
Coordinate grid, solar and battery power.
Water Storage
Food-grade canisters and tanks engineered to deployment.
Bottle Pre-Washing
Prepare reusable bottles for hygienic processing.
3-in-1 Bottling
Integrated washing, filling and capping.
Reusable Glass Bottles
100+ premium super-flint designs, with or without private label.
Racks & Storage
Storage and transport for circular bottle operations.
Distribution
Circular dispatch infrastructure.
07 — PURE Hub
Water infrastructure.
Reimagined.
A PURE Hub is a decentralised water production facility designed to produce drinking water close to the communities and businesses that consume it.
Example initial commercial configuration — PURE 5,000 class at 30 °C and 80% relative humidity, designed to scale through modular expansion.
08 — One Hub. Two Communities.
One Hub.
Two Communities.
A PURE Hub can serve both a commercial customer base and surrounding communities. Commercial infrastructure can create social infrastructure.
Commercial Water
- Hotels
- Restaurants
- Offices
- Events
- Industrial users
Community Water
- Schools
- Communities
- Remote populations
- Emergency response
- Water-access programmes
09 — Choose Your Model
Three ways to deploy PURE.
From operated local hubs to outright system purchase — configured around your operation.
Hub & Distribution
PURE operates centralised local water-production infrastructure and distributes water through reusable circular packaging.
Best for
- Hospitality clusters
- Cities
- Mixed commercial users
- Community programmes
Managed On-Site
PURE infrastructure installed directly at the customer's property. PURE can manage equipment, servicing, maintenance, water production, bottle systems and infrastructure.
Best for
- Hotels
- Resorts
- Campuses
- Industrial facilities
- Large institutions
System Sales
Customers purchase PURE systems outright — from individual AWG machines through complete water-production infrastructure.
Best for
- Governments
- Industrial groups
- Remote operations
- Developers
- Infrastructure operators
10 — Circular Water
Water without the one-way bottle.
Local production and reusable glass packaging reduce dependence on single-use bottled-water supply chains — through structural advantages, not marketing claims.
11 — Applications
Where water is needed.
PURE serves hospitality, commercial, industrial, remote, government and community environments.
Hospitality
- Hotels
- Resorts
- Restaurants
- Beach clubs
- Luxury villas
- Events
Commercial
- Offices
- Retail
- Mixed-use
- Corporate campuses
Industrial
- Factories
- Ports
- Logistics
- Data centres
- Large facilities
Remote
- Islands
- Remote communities
- Construction
- Mining
- Maritime
Government & Infrastructure
- Municipal
- Defence
- Emergency preparedness
- Remote infrastructure
Community Water
- Schools
- Community distribution
- Water-access programmes
- Humanitarian
12 — Hospitality
From Air to Table.
PURE allows hospitality operators to rethink drinking water as part of the guest experience — produced on or close to property, bottled in premium reusable glass.
- Water produced on or close to property
- Premium reusable glass
- Private-label bottle options
- Reduced dependence on transported bottled water
- Operational control & brandable guest experience
- Scalable production
13 — Bottle Collection
Your water. Your bottle. Your brand.
01 — Hospitality
From Air to Table.
Premium atmospheric drinking water presented in elegant reusable glass bottles for hospitality environments.
02 — Bottle Collection
One Source. Endless Expressions.
Choose from over 100 glass bottle designs and multiple sizes, with PURE branding or customised private-label options.
03 — Lifestyle
Designed for Every Experience.
From luxury resorts to everyday hospitality, PURE brings locally produced drinking water closer to where it is consumed.
Your Brand. Our Water.
Choose from over 100 reusable glass bottle designs. PURE can supply its own branded bottles or create a customised presentation for your property, featuring your brand on the front and PURE by Air on the reverse.
Explore Bottle Options14 — Build Your PURE System
Build your PURE system.
Explore the components of a complete PURE deployment. Configure your requirements — then request a system design. No instant price; just a precise brief.
Water Requirement
AWG Capacity
Renewable Energy
Battery Storage
Water Storage
Treatment
Bottling
Bottle Selection
Racking
Distribution
Monitoring
Service Model
0 of 12 components configured
Request System Design15 — Global Vision
Water is global.
Production can be local.
Atmospheric conditions, water demand, energy architecture and local regulation determine system design. PURE is designed as a global platform, and engineered locally for each deployment.